策略管理--Chapter(2) The External Environment External Environmental Analysis A continuous process which includes External Environmental Analysis General Environment Sociocultural segment 社會文化面 General Environment General Environment Political/Legal Segment 政治/法律面 General Environment General Environment Global Segment 全球面 General Environment Industry Environment A set of factors that directly influences a company and its competitive actions and responses. Interaction among these factors determine an industry’s profit potential. ......
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