内容简介：Exploiting the Virtual Value Chair
Every business today competes in two worlds:a physical world of resources that managers can see and touch and a virtual world made of information.The latter has given rise to the world of electronic commerce, a new locus of value creation. We have referred to theis new information world as the marketspace to distinguish it from the physical world of the marketpalace See "Managing in the Marketspace,"HBR November December 1994)A few examples illustrate the distinction.When consumers use answering machines to store their phone messages,they are using objects made and sold in the physical world,but when they purchase electronic answering seervices from their local phone comanies
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