研究报告
欧洲汽车厂商调研-处于十字路口
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内容简介:Key Messages Telematics Study (1/2) Telematics is of increasing importance Telematics is a competitive necessity Telematics will primarily be used to enhance the core business (CRM, Hw sales, brand differentiation, cost reduction) New streams of revenue are becoming more important (service revenue, mCommerce, usage based business) Vehicle-related services are the main focus, but non-vehicle related services are becoming more important
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